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Direct Screen Printing

Ideal for: earthenware; cost effective in both large and small runs; can be used on bone china

Not for: complex half-tones

An image, usually up to four line colours, is printed within a given area directly onto the rotating body of the mug.

This method is used when:
• the design is simple
• there are no complex half-tones although some half-tones can be directly printed
• the registration is not over demanding
• the design is not required to be larger than the print area

There are limitations with this process and it is primarily used for the low budget side of the earthenware market. A direct printer can print several thousand items a day, in contrast to the slower, hand decorated transfer process.

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Product of the Month

 

The Corporate mug holds the core shape of the stylish Marrow whilst attaining the angular lines of the Sparta mug handle. Ideal for offices and businesses, it’s a promotional mug that will stand out on any desk.

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