An image is printed directly onto a specially coated paper in process colour, using technology similar to an office laser printer. This is then cover-coated, becoming a water slide transfer which is applied to the ware. As with full colour printing, there are limitations on the strengths of reds and pinks, but with pastels and citrus shades, the results are excellent. As the inks are a natural product, perfect colour matching cannot be achieved on repeat orders and it is not possible to match the primary colour chart. However, this technique is ideal for photographic reproduction.